Warrillow Webinar : Winning the SMB Market
every Wednesday @ 2:00 PM Eastern Time | 60 min

*Open to all attendees not currently members of the Warrillow Subscriber Network

  "As I shared with my peers and the broader SB leadership team, I thought the summit was well worth the investment - both the content and the networking were very good and actionable for us. We're definitely looking forward to the rest of the year!"

  The 2008 Summit ranks as one of the best I attended. In particular:

• I liked the theme and how all the events addressed the theme.
• The central location of the Marketplace - it served as a focal point and good networking opportunity.
• The quality of vendors in the Marketplace. Relevant products and services.
• Panel discussions were insightful and entertaining. In particular I enjoyed the tension between Inc and The Wall Street Journal as it gave the event an air of real authenticity.
• The Small Business Owner panels were again excellent. Huge value.
• The convention facilities and food at Caesar's were excellent. However, I prefer Chicago to Vegas overall.

  "The conference was simply outstanding in every regard. For me (us) it is absolutely the right people in the right place with the right message! Perhaps the best conference (and I have attended many) I have ever attended. Thanks to John and a great team effort in providing a very worthwhile event."

  "Thanks for a very productive three days! The content of the sessions was right on and the contacts were of great value as well!...The three evenings gave me a chance to meet new colleagues…and the dinner on Sunday night got things off on the right foot."

  "The Warrillow Summit went very well, I learned a lot, and made a lot of great new connections. Thanks so much!"

  "I really enjoyed the conference last week! Great content and great speakers! Well worth the trip."

  "Thank you for your hospitality and assembling a very informative and worthwhile session yesterday in New York. It is really quite amazing how we all face very similar challenges in this mid-market space. I certainly left the session with some good ideas to pursue and look forward to continuing communications with the members of this network."

  "I just wanted to thank you for the help with last week's offsite. We received very positive feedback on both the presentations and the panel but more importantly, people are starting to ask the right questions on what is best for our audience."

  "Our Merchant Advisory Panel has become a tremendous asset for PayPal. We leverage this forum to get in-depth, ongoing feedback on our product, marketing and business strategies. Although we have other methods of collecting user feedback (CSAT surveys, research studies), this is a consistent forum that allows a broad group across our company to get high quality direct contact with our user base. By developing an ongoing relationship with this group, we are able to probe more deeply and get very honest feedback on topics we couldn’t otherwise cover well through other methods.

Warrillow has been instrumental in putting this group together for us and helping us manage the group. We worked together to recruit for the group, but Warrillow was able to do a lot of the heavy lifting to bring the group together. They did an exceptional job choosing individuals who met our criteria and would be strong contributors to the panel. They also had good insight into how the panel and schedule should be structured."

  "I've made it a point to arrange my schedule since 2003 to make it to the Summit each year ... it's the only event I've done that for."

BtoB: Warrillow finds 39% of small-business owners use text messaging: (August 2008)
A new report from Warrillow & Co. found that 39% of small-business owners use text messaging for business. The behavior is not limited to younger business owners. While 90% of small-business owners age 27 or younger report using text messaging, 59% of small-business owners between the ages of 28 and 44 also text, and 34% of owners between the ages of 44 and 62 use text messaging... read more

BtoB: Who's Who 2008 (July 2008)
This year's Who's Who in B-to-B Special Report features key thought leaders and movers and shakers across a broad spectrum of the marketing world. For this year's report we focused on nine categories: marketers, agencies, direct and database, e-mail, search marketing, business media, services,... read more

Warrillow Weekly is an article designed to share new pieces of small business market research or small business marketing best practice from successful B2b marketers, on a weekly basis.

January 18-22, 2009
MIT's Endicott House
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