Warrillow Webinar : Winning the SMB Market
every Wednesday @ 2:00 PM Eastern Time | 60 min

*Open to all attendees not currently members of the Warrillow Subscriber Network

Warrillow & Co. In the News

BtoB: Warrillow finds 39% of small-business owners use text messaging
BtoB - August 2008
A new report from Warrillow & Co. found that 39% of small-business owners use text messaging for business. The behavior is not limited to younger business owners. While 90% of small-business owners age 27 or younger report using text messaging, 59% of small-business owners between the ages of 28 and 44 also text, and 34% of owners between the ages of 44 and 62 use text messaging... read more

Who's Who 2008
BtoB - July 2008
This year's Who's Who in B-to-B Special Report features key thought leaders and movers and shakers across a broad spectrum of the marketing world. For this year's report we focused on nine categories: marketers, agencies, direct and database, e-mail, search marketing, business media, services,... read more

Tough times mean you'll face hard choices
USA Today Ask an Expert Article - July 2008
Q: Steve, what is your take on the state of small business right now? And if small businesses are having as much of a hard time as it seems, what are they doing to break out of the doldrums? — Rick A: If I had to choose one word to describe small business right now, it would be unease... read more

You Could Be a Winner!
Wall Street Journal Article - June 2008
It was kismet. Abby Port was laying the groundwork for Red Koala Canvas Co., her new online business selling customizable art for nurseries and children's rooms, when she discovered a Yahoo Inc. contest for women entrepreneurs.... read more

Looking for small-business owners? Try advertising on social networks
B2B News Article - June 2008
Warrillow & Co., in new research released at last month's 2008 Warrillow Summit in Las Vegas, found that 28% of small-business owners had registered for at least one social networking site... read more

Independent Street Blog – 12 Ways to Market to Small Business
in a Slowdown
The Wall Street Journal - June 2008
Marketing to business owners has gotten tricky with credit markets tight and gas and food prices rising. Marketing adviser Warrillow & Co. recently surveyed 2,036 small businesses with fewer than 100 employees ....read more or
Visit The Blog

Warrillow Summit Explores Marketing to Small Businesses
B2B Article - May 2008
Marketers and media executives at the 2008 Warrillow Summit delved into ways to use social networks and other online technologies to ready small-business owners and executives...read more

Small Business Suffering From 'Inertia Gap'
B2B News Article
Warrillow study finds awareness of online applications doesn't always mean adopting them...read more

Technology Solutions That Amplify Your Image
Reuters Article - Sept 2007
Technology from Best Buy For Business provides competitive edge, selling opportunities for small businesses...read more

More Ads Target Small Firms, But How Good Is Their Aim?
The Wall Street Journal Article - Jan 2002
Everybody knows small businesses are a great potential market. Actually selling to them is another matter....read more

Can You Trust Corporate Americal to Help Run Your Small Business?
Business Week Article - April 2001
Yes!...and no. We look at big companies- who gets it, who doesn't, and why it's so hard...read more

 

BtoB: Warrillow finds 39% of small-business owners use text messaging: (August 2008)
A new report from Warrillow & Co. found that 39% of small-business owners use text messaging for business. The behavior is not limited to younger business owners. While 90% of small-business owners age 27 or younger report using text messaging, 59% of small-business owners between the ages of 28 and 44 also text, and 34% of owners between the ages of 44 and 62 use text messaging... read more
BtoB: Who's Who 2008 (July 2008)
This year's Who's Who in B-to-B Special Report features key thought leaders and movers and shakers across a broad spectrum of the marketing world. For this year's report we focused on nine categories: marketers, agencies, direct and database, e-mail, search marketing, business media, services,... read more
Warrillow Weekly is an article designed to share new pieces of small business market research or small business marketing best practice from successful B2b marketers, on a weekly basis.


January 18-22, 2009
MIT's Endicott House
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