Free SMB Market Insight Report:
Key Trends & Top Tactics for 2008


Welcome to Warrillow & Co.

There is an easier way to get inside the head of a small business owner: The Warrillow Subscriber Network is an advisory service for enterprise companies targeting the Small & Medium Business (SMB) market.

Members receive best practice case studies, market insight, onsite workshops and advice for capitalizing on the SMB market opportunity.

The Warrillow Subscriber Network community meets regularly through a series of executive roundtable meetings, conferences and online forums to exchange ideas for targeting SMB and to discuss potential partnerships.

The SMB market opportunity:
  • Roughly 27 million firms in the U.S.
  • Growing — while the enterprise segment is shrinking
  • Loyal to its vendors
  • Allows for healthier profit margins, given a lack of buying power when compared to enterprise customers

The SMB market challenge:
  • Diverse market, making it hard to find and reach
    homogeneous segments
  • Cost per account acquired needs to be low to make
    economic sense
  • High service expectations on vendors
  • Large and difficult to cover without partners
    and alliances

The Warrillow Subscriber Network helps companies capitalize on the SMB market opportunity by providing insight, case studies, advice and the chance to exchange best practices with a community of your peers.

Register  for the next Warrillow Webinar to learn more about the SMB market and how to get involved in the Warrillow Subscriber Network.

 

Warrillow Weekly is an article designed to share new pieces of small business market research or small business marketing best practice from successful B2b marketers, on a weekly basis.


January 18-22, 2009
MIT's Endicott House
Click here for an enrollment kit
click here to find out more...
USA Today: Ask an Expert: Tough times mean you'll face hard choices (July 2008)
Q: Steve, what is your take on the state of small business right now? And if small businesses are having as much of a hard time as it seems, what are they doing to break out of the doldrums? — Rick A: If I had to choose one word to describe small business right now, it would be unease... read more
The Wall Street Journal: You Could Be a Winner! (June 2008)
It was kismet. Abby Port was laying the groundwork for Red Koala Canvas Co., her new online business selling customizable art for nurseries and children's rooms, when she discovered a Yahoo Inc. contest for women entrepreneurs.... read more