Free SMB Market Insight Report:
Tactical Methods to Optimize a Segmentation Plan


Welcome to Warrillow & Co.

There is an easier way to get inside the head of a small business owner: The Warrillow Subscriber Network is an advisory service for enterprise companies targeting the Small & Medium Business (SMB) market.

Members receive best practice case studies, market insight, onsite workshops and advice for capitalizing on the SMB market opportunity.

The Warrillow Subscriber Network community meets regularly through a series of executive roundtable meetings, conferences and online forums to exchange ideas for targeting SMB and to discuss potential partnerships.

The SMB market opportunity:
  • Roughly 27 million firms in the U.S.
  • Growing — while the enterprise segment is shrinking
  • Loyal to its vendors
  • Allows for healthier profit margins, given a lack of buying power when compared to enterprise customers

The SMB market challenge:
  • Diverse market, making it hard to find and reach
    homogeneous segments
  • Cost per account acquired needs to be low to make
    economic sense
  • High service expectations on vendors
  • Large and difficult to cover without partners
    and alliances

The Warrillow Subscriber Network helps companies capitalize on the SMB market opportunity by providing insight, case studies, advice and the chance to exchange best practices with a community of your peers.

 

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Using Market Segmentation to Define your B2B Target Market

Tuesday, June 9, 2009
11:30 AM - 1:00 PM EST

Click Here to Register!
Warrillow Weekly is an article designed to share new pieces of small business market research or small business marketing best practice from successful B2b marketers, on a weekly basis.