Warrillow’s Marketing to Small Business Executive Education Program is a four-day learning experience designed to provide senior leaders from large-enterprise organizations with a strategic framework for capitalizing on the small-business market. Hosted at MIT’s Endicott House, just outside of Boston, Massachusetts, this rigorous and interactive program offers a series of case study examples and panel discussions for advanced marketers targeting the small-business segment.

Key benefits:

• Best-practice case-study format allows attendees to learn from what has worked for other Fortune 500 companies targeting small business.
• Hear real-life examples of companies that failed in their attempts to capitalize on the small-business opportunity. Learn what pitfalls to avoid.
• Panel sessions with small-business owners allow executives to hear the voice of the small-business customer first-hand.
• Package of takeaway course materials provides a reference guide for delegates to use throughout their tenure in marketing to small business.
• Networking with your classmates will allow for a lifelong network of peers from other Fortune 500 companies targeting small business.

Program Content 

The interactive curriculum focuses on providing best-practice case studies and market insight in the following areas:

• Strategic framework for monetizing the small-business opportunity
• Targeting and segmenting the small-business market
• Co-marketing partnership models for reaching the small-business market
• Media planning to maximize the effectiveness of marketing spend to reach the small-business market (includes an in-depth discussion of emerging media such as online communities, blogs, webinars, etc.)
• Small-business customer experience expectations and drivers of Net Promoter Score
• Scaling a relationship marketing program designed for small business

Attendees will be provided a comprehensive reading package of Warrillow reports and research studies 14 days prior to the program.

Who Should Attend 

This program targets executives within large-enterprise organizations who have responsibility for setting marketing strategy and guiding the execution of marketing programs to reach the small-business (less than 100 employees) segment.

Registration Fee: $7,995 USD per person

Your registration fee includes all course materials and research reports, four nights’ accommodation, and all meals and receptions. Capacity at Endicott House is limited to the first 37 participants registered.

Please contact Samantha Hicks at Samantha.hicks@warrillow.com to learn more.

Cancellation policy:
You may cancel your reservation any time up to 30 days prior to the event for a full refund. Substitutions can be made at any time. Cancellations made within 30 days of the event are not eligible for a refund.