Events

Experiential Marketing: Engage your existing small business customers and capture new ones by creating interactive and memorable experiences.

If you're looking to build relationships with small business owners in a personalized and immediate way, Experiential Marketing is the key. While traditional marketing aims to sell small business owners on a brand based on features and benefits, Experiential Marketing appeals to small business owners' emotions and creates a responsive connection that is proven to stand the test of time.

Technology plays an important role in this approach; however, there are other equally powerful ways to generate authentic experiences that will result in increased sales and brand loyalty. Join us at our Las Vegas Summit and walk away armed with the knowledge to create experiences that will make a big impact with your small business customers.

Join us at our annual Executive Council on Small Business Summit (ECSB) and take part in this premier event held exclusively for ECSB members, their trusted partners and invited guests. Over three remarkable days you'll have the opportunity to network with like-minded professionals, participate in engaging forums, discover the latest tips and trends, and gain insights focused on targeting the small business segment.

Drawing senior marketing and sales executives from enterprise companies across the country, here are some of the esteemed professionals you can look forward to rubbing elbows with this year:

ADP American Airlines Apple AT&T/Yellow Pages Bank of America Bank of Montreal Bell Canada Capital One CDW CIBC CISCO Cogeco Comcast Covad David + Henderson Dell Deluxe

Discover Network Epson Equifax Experian FedEx Google Harland Clarke HP HSBC IBM Ikea Intel Intuit Marriott MasterCard Microsoft Moneris

PayPal/eBay PayCycle PNC Purolator RBC Insurance RIM salesforce.com Sprint Staples Sun Trust Symantec TD Canada Trust Telus Verizon Visa Wall Street Journal Wells Fargo Yahoo!

Be a part of our 2010 ECSB Summit and reserve your space today!

REGISTRATION BEGINS MARCH 29, 2010 (Click to be notified)

TICKETS
$2,195 each

Contact your Relationship Manager for further details.

© 2010 Corporate Executive Board

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ECSB Insights
ECSB Insights is an article designed to share new pieces of small business market research or small business marketing best practice from successful B2b marketers, on a weekly basis
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