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The Return Of Optimism... Or Flat Is The New Up! (Feb 2009)
By most accounts, the economy continues its death spiral. But even amidst the ongoing turmoil, smaller companies are showing signs of hope -- relatively speaking anyway.
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Warrillow: A Good Time to Market to Small Biz (Nov 2008)
Despite concerns about the failing economy, small-business owners are optimistic about their own business prospects and are investing in certain types of products and services...
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Using Market Segmentation to Define your B2B Target Market
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Warrillow Weekly is an article designed to share new pieces of small business market research or small business marketing best practice from successful B2b marketers, on a weekly basis.