About Enterprise Council on Small Business
Your Key to Success
Unlock the Potential of the
Small Business Segment and
Open the Door to a Wealth of
Opportunity
With a keen understanding of the individuals who drive this industry—what motivates
them, what they value, what prompts their purchase decisions—you will possess the key to
successfully targeting the small business owner.
Why You Should Target
| Mass Audience |
there are close to 27 million small business
firms in the U.S. today
|
| Steady Industry |
the number of small businesses continues to rise as the enterprise segment shrinks
|
| Loyal Customer |
building their business on positive relationships makes them a dependable consumer
|
| Greater Gains |
a lack of buying power compared to enterprise customers allows for larger profit margins
|
The Strength of the Enterprise Council on Small Business
Harness the Power of your Peers
Become a part of a strategic alliance of senior enterprise marketing executives with
the unified goal of reaching the Small Business Market. You’ll have unlimited access to
executive roundtable meetings, conferences, online forums and more, providing the perfect
outlet for exchanging ideas, sharing best practices and discussing potential partnerships with
like-minded professionals.
Master the Market
Be at the leading edge of the latest trends and industry statistics with our groundbreaking
small business research. With over 200 publications, including white papers, impact
assessments, segment profiles and case studies, our online database provides a vast study
of the small business market. Plus, you’ll gain key market insights with monthly
newsletters and updates delivered right to your inbox.
Capitalize on our Expertise
Put our prowess into practice and let us provide proven solutions for your business. Whether
you want to introduce a fresh prospective, educate and motivate your team, or crusade the
small business opportunity to senior management, our knowledge and guidance are at your
service. We strive to provide you with relevant and actionable small business solutions
that get you the results you’re after.
Get Acquainted with your Customers
Take advantage of a unique opportunity to find out exactly what your customer is thinking. We
recruit and facilitate panel discussions with small business owners and customize the
experience to meet your goals and objectives. By engaging small business owners directly
you’ll gain valuable insight that will allow you to fine-tune your product offering, messaging
and selling techniques to match their needs.