About Enterprise Council on Small Business


Your Key to Success
Unlock the Potential of the
Small Business Segment and
Open the Door to a Wealth of
Opportunity
With a keen understanding of the individuals who drive this industry—what motivates them, what they value, what prompts their purchase decisions—you will possess the key to successfully targeting the small business owner.

Why You Should Target
Mass Audience there are close to 27 million small business firms in the U.S. today
Steady Industry the number of small businesses continues to rise as the enterprise segment shrinks
Loyal Customer building their business on positive relationships makes them a dependable consumer
Greater Gains a lack of buying power compared to enterprise customers allows for larger profit margins
Why You Need Us
Knowledge narrow your focus on this diverse market to reach homogeneous segments
Expertise put proven strategies in place and benefit your bottom line
Key
Insights
understand their needs and how to meet their high service expectations
 
Connections draw on partners and alliances to make covering this large segment easier
 

The Strength of the Enterprise Council on Small Business

Harness the Power of your Peers
Become a part of a strategic alliance of senior enterprise marketing executives with the unified goal of reaching the Small Business Market. You’ll have unlimited access to executive roundtable meetings, conferences, online forums and more, providing the perfect outlet for exchanging ideas, sharing best practices and discussing potential partnerships with like-minded professionals.
Master the Market
Be at the leading edge of the latest trends and industry statistics with our groundbreaking small business research. With over 200 publications, including white papers, impact assessments, segment profiles and case studies, our online database provides a vast study of the small business market. Plus, you’ll gain key market insights with monthly newsletters and updates delivered right to your inbox.
Capitalize on our Expertise
Put our prowess into practice and let us provide proven solutions for your business. Whether you want to introduce a fresh prospective, educate and motivate your team, or crusade the small business opportunity to senior management, our knowledge and guidance are at your service. We strive to provide you with relevant and actionable small business solutions that get you the results you’re after.
Get Acquainted with your Customers
Take advantage of a unique opportunity to find out exactly what your customer is thinking. We recruit and facilitate panel discussions with small business owners and customize the experience to meet your goals and objectives. By engaging small business owners directly you’ll gain valuable insight that will allow you to fine-tune your product offering, messaging and selling techniques to match their needs.


© 2010 Corporate Executive Board
Featured Content
ECSB Insights
ECSB Insights is an article designed to share new pieces of small business market research or small business marketing best practice from successful B2b marketers, on a weekly basis
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Webinars
ECSB Featured content
Building Business Acumen in Your Small Business Salesforce
July 9th, 2010
12:00 pm EST
Register Now
ECSB Featured content
Marketing to Small Business
July 23rd, 2010
12:00 pm EST
Register Now
Reports
US Small Business Market Guidebook
Spring 2010
Download
Canadian Small Business Market Guidebook
Spring 2010
Download
Strategies for Success: Selling to Small Businesses
Spring 2010
Download



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